Hollywood and the comic book industry have enjoyed a symbiotic relationship for much of the past century. Comic book makers
have cast major stars from comedian Bob Hope to cowboy Roy Rogers in their own series and adapted films from Dr. No
to Star Wars into four-color fantasies. For their part, filmmakers have also taken an interest in comic book properties,
beginning with RKO’s serial adaptation of The Adventures of Captain Marvel in 1941 onward to the Batman
television phenomenon of 1966 and beyond.
The 1970s were an especially fertile period for seeing comic book superheroes interpreted on film. Live action adaptations
of both Wonder Woman and The Incredible Hulk became popular features in network television’s primetime
line-ups. Made-for-television movies about Spider-Man, Captain America, and Doctor Strange also appeared on the small screen.
Saturday mornings were populated with live action series like Shazam! and cartoon series like Super Friends,
which after its 1974 debut endured as a regular feature of ABC’s Saturday morning line-up for more than a decade. But
the seventies biggest adaptation was undoubtedly the feature film production of Superman: The Movie. Hyped with the
promise that “You will believe a man can fly,” the film delivered special effects that brought the comic book
superhero to life like never before, and its commercial success not only spawned its own franchise of sequels but prompted
Hollywood to invest in several other live action successes (and a fair number of failures) in the decades since.